Better Business Bureau Report for
Alzheimer's San Diego

Better Business Bureau Report issued July 2015
Better Business Bureau Report expires July 2016

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: Alzheimer's San Diego
Address: 6632 Convoy Court
  San Diego, CA 92111
Phone: 858-492-4400
Web Address:
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Better Business Bureau Comments

Formerly known as:Alzheimer's Association, San Diego/Imperial Chapter

Year, State Incorporated: 1981, California
Affiliates: National Alheizmer's Association and 76 chapters
Stated Purpose: "to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health."

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Evaluation Conclusions


Alzheimer's San Diego (ASD) meets the 20 Standards for Charity Accountability.
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Alzheimer’s San Diego (ASD) provides a broad range of free supportive programs and services designed to support the needs of people with Alzheimer’s disease and related disorders, their families, caregivers, and the community. ASD holds classes that help participants understand the disease, what to expect, how to promote healthy living, and proven strategies to assist families in planning and coping with Alzheimer’s disease. ASD has a dementia care training program that provides licensed health care professionals to implement the best possible dementia care for each individual patient. ASD actively works to increase funding for dementia research, and to influence public policy changes that will benefit those affected by Alzheimer’s and dementia.

For the fiscal year ended June 30, 2014, ASD's program expenses were:

Family Education 707,857
Public Awareness 341,952
Professional Training 147,992
Public Policy 99,653
Total Program Expenses: $1,297,454
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Chief Executive : Ms. Mary Ball, President & CEO

Chair of the Board: Ms. Ann Owens
Chair's Profession / Business Affiliation: Retired Senior VP, Total Rewards Management

Board Size: 20

Paid Staff Size: 9

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fundraising events, Internet
Fundraising costs were 10% of related contributions. (Related contributions, which totaled $2,348,300, are donations received as a result of fundraising activities.)
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Tax Status


This charity is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on ASD's audited financial statements for the fiscal year ended June 30, 2014.

Source of Funds  
Contributions 2,332,433
Walk to End Alzheimer's 500,577
Special Events (net) 302,973
Investment Earnings 80,552
Grants and Contracts 37,385
Total Income $3,253,920


Uses of Funds as a % of Total Expenses

Programs: 75%  Fund Raising: 18%  Administrative: 7% 

Total income $3,253,920
Program expenses $1,297,454
Fund raising expenses 314,013
Administrative expenses 113,114
Total expenses $1,724,581
Income in Excess of Expenses 1,529,339
Beginning net assets 1,828,181
Ending net assets 3,357,521
Total liabilities 386,037
Total assets $3,743,558

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