Better Business Bureau Report for
Planned Parenthood of Wisconsin

Better Business Bureau Report issued February 2014
Better Business Bureau Report expires February 2016

This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Planned Parenthood of Wisconsin
Address: 302 N. Jackson Street
  Milwaukee, WI 53202
Phone: 414-271-8047
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1935, Wisconsin
Affiliates: None
Stated Purpose: The mission of Planned Parenthood of Wisconsin, Inc. is to empower all individuals to manage their sexual and reproductive health through patient services, education and advocacy.

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Evaluation Conclusions


Planned Parenthood of Wisconsin meets the 20 Standards for Charity Accountability.
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Patient Services: PPWI provides basic contraceptives and other related reproductive health care. Health education: PPWI provides health education and information services in communities state-wide. Issues education: PPWI educates the public and elected officials about issues pertaining to reproductive health and mobilizes individuals to make their opinions known.

For the fiscal year ended December 31, 2012, Planned Parenthood of Wisconsin's program expenses were:

Patient Services 18,730,732
Other Program 1,122,339
Health Education 834,246
Issues Education 769,006
Total Program Expenses: $21,456,323
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Chief Executive : Teri Huyck, CEO & Executive Director

Chair of the Board: Harry Drake
Chair's Profession / Business Affiliation: Retired

Board Size: 27

Paid Staff Size: 272

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, print advertisements, grant proposals, internet, planned giving arrangements
Fund raising costs were 11% of related contributions. (Related contributions, which totaled $8,765,353, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Planned Parenthood of Wisconsin's IRS Form 990 for the fiscal year ended December 31, 2012.

Source of Funds  
Programs and Services 17,628,968
Contributions 4,757,419
Grants 4,007,934
Investment Income 259,560
Total Income $26,653,881


Uses of Funds as a % of Total Expenses

Programs: 79%  Fund Raising: 3%  Administrative: 18% 

Total income $26,653,881
Program expenses $21,456,323
Fund raising expenses 948,788
Administrative expenses 4,788,145
Total expenses $27,193,256
Expenses in Excess of Income (539,375)
Beginning net assets 13,691,762
Ending net assets 13,152,387
Total liabilities 1,637,387
Total assets $14,789,774

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

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