Better Business Bureau Report for
WHAS Crusade for Children

Better Business Bureau Report issued January 2017
Better Business Bureau Report expires January 2019

This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: WHAS Crusade for Children
Address: 520 West Chestnut Street
  Louisville, KY 40202
Phone: 502-582-7706
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1980, Kentucky
Affiliates: None
Stated Purpose: The WHAS Crusade for Children is a community supported charitable organization whose mission is to make life better for children with special needs by inspiring generosity for our community partners.

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Evaluation Conclusions


WHAS Crusade for Children meets the 20 Standards for Charity Accountability.
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The WHAS Crusade for Children raises funds each year through the longest-running and most successful local telethons in the country. In the past 64 years, over $170 million has been collected and granted back to the community. The funds raised are awarded to hospitals, agencies and schools to help children in Kentucky and Southern Indiana overcome physical, mental, emotional and medical challenges. The vision of the WHAS Crusade for Children is that together, we provide resources to impact all children with special needs.

For the fiscal year ended August 31, 2016, WHAS Crusade for Children's program expenses were:

Program Services 5,215,245
Total Program Expenses: $5,215,245
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Chief Executive : Dawn Lee, President & CEO

Chair of the Board: Brennen Lawrence
Chair's Profession / Business Affiliation: CEO, iMON Solutions

Co-Chair of the Board : Jeff Nelson

Chair's Profession / Business Affiliation: Sr. VP, Republic Bank

Board Size: 16

Paid Staff Size: 6

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

Methods of fund raising include invitations to fund raising events, television, radio, internet, door to door, and planned giving arrangements.

The primary focus of the collection efforts, and the signature of the Crusade itself, are the dozens of local fire departments who collect millions of dollars each year. Most of those donations are collected at road blocks set up at hundreds of intersections where firefighters ask motorists to put donations in boots.

Fund raising costs were 15% of related contributions. (Related contributions, which totaled $5,662,137, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on WHAS Crusade for Children's audited financial statements for the fiscal year ended August 31, 2016.

Ending net assets as reported below include $16,713,516 in unrestricted net assets, $671,001 in temporarily restricted net assets, and $2,740,510 in permanently restricted net assets.

Unrestricted net assets included $17,972 in undesignated assets and $16,695,544 in assets designated for endowment.

In September, 2002, the WHAS Crusade for Children's Board of Directors voted to create the Crusade Endowment. The purpose of the endowment is to fund the Crusade's administrative and fund raising expenses so that 100 percent of the Crusade’s annual telethon collections (the tote board total) go directly to agencies that help children with special needs.

The WHAS Crusade for Children's revenues reported below include in-kind and investment income. In addition, the expense breakdown shows administrative and fund raising expenses per audited financial statements. As indicated above, the Crusade utilizes endowment income to cover annual administrative and fund raising expenses in order to assure that all annual telethon contributions (in any given campaign year) are subsequently allocated to community agencies.

Source of Funds  
Contributions 5,662,137
Endowment 1,266,811
In-Kind Contributions 647,355
Invesment Income 15,816
Change in beneficial -299
Total Income $7,591,820


Uses of Funds as a % of Total Expenses

Programs: 78%  Fund Raising: 13%  Administrative: 9%  Other Expenses: 0

Total income $7,591,820
Program expenses $5,215,245
Fund raising expenses 869,836
Administrative expenses 610,147
Other Expenses 223
Total expenses $6,695,451
Income in Excess of Expenses 896,369
Beginning net assets 19,228,658
Ending net assets 20,125,027
Total liabilities 7,202,780
Total assets $27,327,807

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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