Better Business Bureau Report for
United Way of Greater Milwaukee & Waukesha County

Better Business Bureau Report issued January 2017
Better Business Bureau Report expires January 2019

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: United Way of Greater Milwaukee & Waukesha County
Address: 225 West Vine Street
  Milwaukee, WI 53212
Phone: 414-263-8100
Web Address:
Also known as:United Way
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Better Business Bureau Comments

Year, State Incorporated: 1909, Wisconsin
Affiliates: None
Stated Purpose: United Way of Greater Milwaukee & Waukesha County changes lives and improves our community by mobilizing people and resources to drive strategic impact in education, income and health.

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Evaluation Conclusions


United Way of Greater Milwaukee & Waukesha County (UWGM) meets the 20 Standards for Charity Accountability.
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United Way Education investments focus on supportive communities, effective schools and strong families. The organization invests donor dollars and volunteer resources in 48 education programs in addition to the following community initiatives: Helping Kids Succeed, Readers United and the Milwaukee Community Schools Partnership. United Way invests in income programs that help adults improve their education level and create a more financially secure future for themselves and their families. The organization invests donor dollars and volunteer resources in 47 income programs as well as the following community initiatives: Financial Stability, Individual Development Accounts, Continuum of Care Coordinated Entry, Black Male Achievement, Project Homeless Connect and Thriving Waukesha. United Way partners with agencies to provide help to those without health insurance, seniors in need of home health care, survivors of abuse and individuals struggling with mental illness or addiction. The organization invests donor dollars and volunteer resources in 88 health programs as well as the following community initiatives: Health Birth Outcomes, Healthy Girls, Milwaukee Lifecourse Initiative for Healthy Families Collaborative, the Healthy Improvement Fund and Teen Pregnancy Prevention.

For the fiscal year ended June 30, 2016, UWGM's program expenses were:

Program Investments (net) 28,867,079
Community Impact 2,108,247
Volunteer Engagement 622,185
Grants 613,355
Total Program Expenses: $32,210,866
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Chief Executive : Mary Lou Young, President & CEO

Chair of the Board: Gregory Marcus
Chair's Profession / Business Affiliation:

Board Size: 47

Paid Staff Size: 83

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, print advertisements, television, grant proposals, internet, Social Media
Fund raising costs were 15% of related contributions. (Related contributions, which totaled $36,042,476, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on UWGM's audited financial statements for the fiscal year ended June 30, 2016.

Source of Funds  
Campaign Revenue (net) 34,714,955
Sponsorships of United Way Events & Activities 747,255
Service Fees - Campaign 515,241
Grants 469,027
Dividend Interest Income 207,105
Memorials & Bequests 111,239
Rental Income 73,865
Other Income 4,858
Net Realized and Unrealized Gains (Losses) on Investments -174,174
Total Income $36,669,371


Uses of Funds as a % of Total Expenses

Programs: 81%  Fund Raising: 14%  Administrative: 5% 

Total income $36,669,371
Program expenses $32,210,866
Fund raising expenses 5,472,570
Administrative expenses 1,819,798
Total expenses $39,503,234
Expenses in Excess of Income (2,833,863)
Beginning net assets 33,556,156
Ending net assets 30,722,293
Total liabilities 9,608,745
Total assets $40,331,038

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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